Leadership by IKEA

WEALTH

Mr. Kamprad is worth $13.4 bn. He is the 17th richest person in world, according to Frobes.

PERSONALITY

Mr Kamprad is a very charismatic, humble and private man. And he has also a distinct cost-consciousness.

LIFESTYLE
He drives an old car. His dress-code is very informal. From time to time he is not reluctant to some luxuries like Swedish caviar.

LEADERSHIP STYLE
He is informal to his employees and he expresses the feeling of "togetherness" physically which is very uncharacteristic of Sweden.
He walks around in his the group' s stores and is clasping and hugging the employees.